I'm not going to bore you with the definition of sales funnels as I'm well aware that you know what they are and what they could do for your business.
Let me get directly to my Funnel building Framework using which we can build efficient and profitable funnels.
How can I build your Sales Funnels?
(...using my Funnel Building Framework)
#1 - Create a "Value Ladder"
- The Value Ladder contains ALL the products/ services that takes the customer to their desired result in Logical progression
- It's like Dating! You cannot ask a girl to marry you in the First date
- Similarly, it's hard to sell something expensive to a Cold audience
- The Value Ladder builds relationships with the customer for a period of time, so selling and re-selling becomes easier
- It converts a Cold audience to a Warm audience and then to a HOT one
#2 - Create "Frontend Funnels"
- The primary goal of the Frontend funnel is to convert the traffic that we obtain from various sources to Traffic that we OWN by collecting Email IDs, phone numbers of our Target customers
- To provide value upfront in exchange of their contact info, we give them a free e-book, webinar or a small training
- We then ascend them to our Backend funnels using Email sequences
- Here we convert the Cold traffic to Warm traffic and then to HOT traffic
#3 - Create "Backend Funnels"
- This is where ALL the Money is made
- We take the HOT traffic received from our Frontend funnels and present them with our Core product/ service
- To identify hyper-active buyers we provide upsells and downsells to them
- Then we ascend them to the next step in our Value ladder and try to sell the next logical item that could take them to their desired result
- This process repeats and then proceeds to making them referrals and affiliates of our products/ services
FOR EXAMPLE - Dollar Shave Club
Here is their Frontend Funnel
Upsell #1
Upsell #2
FOR EXAMPLE - LumiTact
Here is their Frontend Funnel
Upsell #1
Upsell #2
Downsell
