"How to drive more organic and paid traffic to the top of your funnels and multiply the
Traffic that you OWN?
(...using my Traffic Building Framework)
What is Traffic?
The biggest problem for any Business is to find the right customers and get them to look at the products/ services the Business offers.
We need not create Traffic, it's already there! There are a lot of people on the Internet going from site to site to site.
We just need to find where the streams of traffic exist and get our message in front of them.
What if I tell you that there is a framework that can not only find the right customers for you but drive more & more of them to the top of your funnels consistently!
How can I drive more Traffic to your Funnels?
(...using my Traffic Building Framework)
#1 - Know the "Target Customer"
It is hard to serve someone when you don't know anything about them. So, prior research on the Target Customer us a must.
We should know our Target Customer's:
- Pain points/ worries
- Desires
- Goals/ Ambitions
- Challenges/ Struggles
Knowing these will help us communicate better with them through our Ads, Content copy etc.,
By using this language that appeals to our Target Customers, we can easily attract them to our World and serve them better.
#2 - Find them in BULK
Our Target Customers are already hanging out in groups in the form of
- Websites they visit regularly
- Forums/ message boards
- Facebook groups
- Follow certain micro-influencers in IG/ FB
- Podcasts
- Email newsletters
- Blogs
- YouTube channels
- Keywords they search on Google
We need to create a list of all these possible locations/ groups.
This list becomes are goto resource to get more and more Target customers.
#3 - Infiltrate
Once we create a list of all the locations/ groups of our Target customers, we start to infiltrate them one after the other.
Infiltration means that we get in front of these locations/ groups one at a time and share our message.
A portion of the group that are interested in our message will be attracted towards us and will come into our world.
We lead them to our Frontend funnels where we provide value upfront and get their contact info (Email, Phone number) in exchange.
We do this over and over again to all these groups and convert all these traffic to "Traffic that we own".
Two ways of Infiltration:
- Organic
- Paid
The Organic way is when we get into already existing shows (Youtube, Facebook, Instagram, Podcasts) and let the show host Interview us, which gets our message out to their customers (more in step #4).
The Paid way is when we pay list owners to get our message to their customers for a price or a cut (more in step #5).
#4 - Our own show
We should create our own shows in several distribution channels like Email, YouTube, Facebook, Instagram, Podcast & Blog.
Having our own show does these for us:
- Builds Authority
- Better relationship with the Target Customers
- Organic growth
- Test our Material/ Content
- Learn more about our Target customer's needs/ wants
- Introduction to other shows
- Document our Journey
- Bring in Experts to build credibility and learn more
#5 - Our Affiliate Army
Building an Army of Affiliates that can sell anything that we bring to the market is crucial to grow any business.
Instead of relying on just our own efforts on SEO or PPC, we could have dozens of other top-ranking pages running our ads and selling our products/ services.
Instead of relying on only our Email list, we could find 100s of affiliates who each have 1000s of our Target customers on their lists.
Here are some points to remember when working with our Affiliate Army.
- Give our Affiliates a strong reason to promote
- Train them to perform better
- Compensate them well
