I have created a Swipe file of all the Well-Performing Copy that I was able to find on the Internet, Books, Flyers, TV, etc.
This Swipe file is huge and hard to upload. I have included some examples below. If you want the entire file, let me know!
#1 - Target Customer Profile
This is the first and the most important step of the Copywriting process. Creating the Target Customer Profile helps us to:
Identify the Ideal Customer
Talk to the Ideal Customer directly through our other Copies (Emails, Ads, VSLs, etc.)
Understand the Pain Points, Questions, Desires, Roadblocks, Results, etc. of our Target Customers
Here is an example of a Target Customer Profile:
Our Target Customer's name is Raj.
Raj is a college student who dreams of becoming a tech-industry expert.
Currently, Raj's focus is on Job search.
Ultimately, Raj really wants to find a high-paying job in the Tech industry.
Right this minute, Raj would be ecstatic if he could find a career path that he likes and cares about within the Tech industry.
Unfortunately, Raj still needs to figure out how to gain the necessary skills required to land his first job.
Raj is also really frustrated by the fact that this is a long and boring process of gaining the necessary skills.
Plus, he still needs the answer to this question before he can move forward: "How can I quickly gain the necessary job-specific skillsets"
Raj is also still hung up on the idea that learning is hard and boring.
When all is said and done, Raj just wants to pass job interview on the first try.
To help Raj we would invite him to check out our Lighthouse Strategy, so he can follow a step by step plan to land his first job without worrying whether you're on the right path or not.
What makes this even better?
He'll start to see results in as little as 30 days!
#2 - Headlines, Titles, Subject lines
These are one-liners that Cut straight to the heart of the matter, attract attention, and get people to click through to our content and offers – FAST!
Here are a few examples that would grab the attention of the above-mentioned Target Customer Profile:
How successful College Students find a Career path that they like and care about within the Tech Industry in just 30 days?
Is Your Job Search Headed For Disaster? Here's How To Tell...
Interview Preparation Panic? What the Smart College Students are Doing now to land their first Job?
Finally! How College Students Can STOP Worrying Whether You're On The Right Path Or Not To Land Your First Job ... Fast!
WARNING: If You Want To Land Your First Job without Worrying Whether You're On The Right Path Or Not, Read This Entire Letter Right Now
Top Interview Preparation Expert Reveals The Secrets You Need To Land Your First Job
Top Job Search Expert Reveals Insider Secrets To Land Your First Job (Without Worrying Whether You're On The Right Path Or Not!)
3 Interview Preparation Mistakes College Students Make... and How To Avoid Them!
#3 - Sales Letter, Video Sales Letter (VSL)
For both the Sales Letter and Video Sales Letter, the copy is the same and only difference is the format.
Here is an Example in a VSL format:
#4 - Content Ideas (Not Headlines)
These awesome ideas can be used to create amazing, magnetic content that gets our audience super excited to pay attention.
Please note that these are just ideas and not headlines. We can use these ideas to create content for our social media. Then based on the Content, we will create headlines as described in #2 above.
11 Great Job Search Tips for College Students
What is our #1 time-saving tip for Job search?
What's our #1 quick start tip for college students looking to get fast results with Job search?
What are the most common Job search problems college students face?
What are some credibility issues college students will face with Job search?
What's the #1 Job search TIME WASTER college students need to avoid?
What's the #1 DANGER sign that college students are doing Job search wrong?
What are 2 Job search trends we see coming in the near future?
What are 2 Job search trends we see disappearing in the near future?
Which websites should we go to for the latest Job search updates, news, and advice? Why?
If we could start all over again with Job search, what would we do differently?
What are 3 things we wish we knew about Job search when we were first getting started?
What are 3 different pieces of software or apps that help college students with Job search?
What's the #1 fear college students have when it comes to Job search?
Job Search Checklist for college students
What would we say to college students who think they don't have enough time for Job search?
#5 - ADs
Here are some Ads that have worked for me before.
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