How to Connect better to your Target Audience to get them to follow your message and become your Customers by telling
Powerful Stories?
(...using the Hero's two Journeys Framework)
Why Stories?
"People do not buy goods and services. They buy relations, stories and magic."
- Seth Godin
Author of 18 Books(Bestsellers) on Marketing, Leadership, etc.
The Origin Story
As we saw in the Authority Building Framework (Speciality #1), the first step to Building Authority is to form an Origin Story.
The Origin Story should:
- be Relatable and Connect with the Target Audience
- Create Belief in our Message
- Build Rapport
- Show Achievement/ Transformation
How can I Form your Origin Story?
(...using the Hero's two Journeys Framework)
The Hero's 2 Journeys was created by Michael Hauge and Christopher Vogler, Hollywood's top Script Consultants and Story Experts.
Top Screenwriters and Directors call them to make sure their movie scripts follow the correct Story structure for Emotional Impact.
All Movies ever made follows this exact script and here is what it looks like:
Story Selling using the Hero's 2 Journeys Frameworks
Checkout the following video to learn about:
- Story Selling
- The Hero's 2 Journeys Framework
- How to use the Framework to form any Origin Story?
Story Selling Example | My Origin Story
Story Selling Example | Lighthouse Academy
Story Selling Example | WYND
