How to Exponentially Increase Conversions on your Funnels and Landing Pages by Establishing your Brand as an
Authority?
(...using my Authority Building Framework)
What is Authority?
Authority is positioning a person or a brand as an Expert in a field to help their Target Customer achieve a definite result.
This Expertise creates a Mass Movement of people who will pay for the person's or brand's advice.
Many Top Marketers like Dan kennedy, Seth Godin, Tony Robbins, Dean Graziosi, Russell Brunson, Brendon Burchard and many more talk about this in their Books and Teachings.
"1000 True Fans = $100,000 per year"
- From the Book '1000 True Fans' by Kevin Kelly
Here are some people who created a Mass movement to spread(sell) their cause.
Here are some people who became the Attractive character of their businesses.
Why build Authority?
- Simplify Sales
- Reduced Customer Acquisition Cost
- Grow at a MUCH faster rate
- Beat Competition
- Many more... (read further)
How can I build your Authority?
(...using my Authority Building Framework)
#1 - Create the "Attractive Backstory"
The story should contain:
- How we became the Expert?
- Character Flaws
- Polarity
- Desire/ Conflict
- Result/ Transformation
#2 - Create a "Hope for the future" for the Target Customer
(These ideas are from the course 'The one sentence Persuasion' by Blair Warren)
We need to promise a future for our Target customers that:
- Encourage Dreams
- Allay Fears
- Justify Failures
- Confirm Suspicions
- Throw rock at enemies
For Example: The Slogans in the 2016 US Presidential Elections
"Make America Great Again"
Vs
"Hillary for America" & "I'm with Her"
#3 - Create the "New improved Train" to get to their desired result
The new Train should:
- be the new opportunity that takes the customer to their desired result
- Increase the status (or make them feel)
- Break previous False Belief Patterns
#4 - Build Proprietary "Frameworks"
These Frameworks should:
- be the step-by-step formula that lets the customer achieve their desired results
- include our products/ services that helps them at each step
- be the scripts for content (social media, ads...)
How to Create Belief...?
If we follow and implement the Authority Building Framework right, this will make our Target Customers believe in our message and they will become our Followers.
Eventually, they will engage more with us and start buying from us.
To create belief, there is a simple Domino statement that we can use and here is the template:
"If I can make them believe that (my new improved train) is the key to (what they desire the most) and is only attainable through (my specific framework), then all other objections and concerns become irrelevant and they have to give me money."
Here is an example of a Health drink's Domino Statement:
"If I can make them believe that (getting their bodies in a state of Ketosis) is the key to (losing weight) and is only attainable through (drinking Pruvit's Ketones), then all other objections and concerns become irrelevant and they have to give me money."
Here is another example of Lighthouse Academy's Domino Statement:
"If I can make (New College Graduates) believe that (Lighthouse Strategy) is the key to (Landing their First Job) and is only attainable through (JOB HACKING), then all other objections and concerns become irrelevant and they have to give me money."
If we get our Domino Statement right, this is what it can do:
- Puts us in a BLUE OCEAN
- Creates a New Opportunity
- Sets our message in the Prolific Zone