How can I help you Create Content for your
Social Media, Ads & Blog Posts?
(...using my Content Multiplier Framework)
#1 - Prepare with the "End in Mind"
The First step is creating a list of possible Content outcomes that is expected.
A good resource to research for Content that is currently doing well is BuzzSumo.
Here is an example for the keyword 'Clean Air':
These are the posts in various Social media that are doing well for our selected keyword.
We can use this to generate Hot Headlines that we want our Content to have in the end.
The next way is to find other Experts, Competitors who have High Engagement Rates and Model their Content.
#2 - Batch Create
Once we have the ideas ready, we can Batch create the Entire Content in a few days with a plan of scheduling them for 2-3 months.
It is possible to re-purpose Content for ALL platforms (more in step #5)
#3 - Create a Video Bank
Store all the content that we Batch created in a Hard drive or Cloud drive (Google drive, Dropbox or Box).
This becomes our central repository for content. We go to this bank each time we are looking to create a new post in Social Media.
#4 - Get it Transcribed
After first layer of Editing (color correction, noise reduction etc.,) we send the videos to be transcribed from a service like Rev.com or we do it in-house.
These transcriptions are used to create CCs in Youtube, Facebook and Instagram videos.
They can be used to create blog posts, quote cards and other text forms of content.
#5 - Re-purpose content for ALL platforms
A video once shot can be re-purposed for multiple platforms.
They will be edited based on the style and limitations related to the individual platforms. (Video Post / Reels or Shorts / Stories)
The same content shouldn't be posted on the same day in all platforms. They have to be cleverly planned and should have random space in-between.
#6 - Where's the ROI?
You must be thinking this..
"This all sounds ok to me... but why should I be doing all this for my business... what's the ROI in all this?"
The answer to that is very simple... RETARGETING!
The Ad platforms allow us to retarget potential customers who have already Engaged with our earlier Posts and all other Content.
With this, we can create retargeting messages and send to this warmer audience.
